#Samsung tv samba tv
#Samsung tv samba free

#Samsung tv samba tv

We’re offering the advertisers the ability to close the loop.’įor example, a studio runs a trailer for an upcoming theatrical release in a connected TV app. ‘The big problem with advertising on TV whether it’s a smart TV or traditional TV, is there’s no such thing as a click-through. ‘The way we think about advertising isn’t as ‘single screen,’ ‘ Navin said. Sponsored apps, for example, might include a sponsorship message at the beginning of a video, and the following ads deliver a unified advertising message across the first and the second screens. Samba enables advertisers to engage with viewers through second screen devices.

#Samsung tv samba free

The apps are free and ad-supported, and utilize Samba TV’s multi-screen advertising product. Samba will bring apps from content providers such as TMZ, TV Guide, A&E, FOX, Crunchyroll, Fitness Magazine, Vimeo, and CollegeHumor, among others.

‘Once we integrated our ad product and a very easy path for content providers, we found a lot of content providers jumped on board quickly.’ ‘Part of the reason that a number of content providers were sitting on the sidelines was that there wasn’t a really good advertising solution in the BIV,’ Navin said. Sony will also be able to take advantage of Samba TV’s advertising platform. The partnership with Samba TV will serve to greatly expand Sony’s content app selections. Sony’s BIV platform had a few content providers, such as Netflix and YouTube, but the selection was limited. ‘We married some of the things they’ve done with some of the things we’ve done, and came up with a pretty nice combination.’ ‘They have some initiatives in-house in terms of user interface, what they’re doing with content providers, and advertising,’ Navin said. Samba TV is bringing its content apps and advertising network to Sony’s app platform, called Bravia Internet Video (BIV). The Sony announcement brings Samba’s connected TV apps to Sony’s Bravia line of smart TVs and Blu-ray players. ‘Given the reception at CES we ended up making the company brand more reflective of that product,’ Navin said. The platform received great reception at CES, prompting the company to rebrand. The company says the interactive platform ‘closes the gap between linear television and the Web,’ and ’empowers viewers and opens up revenue opportunities for other players.’ The synchronized content can be second screen-typical chats, polls, trivia or information about actors in a particular show, or it can be extended messaging for advertisers. Samba TV uses proprietary automated content recognition (ACR) technology to recognize what’s playing on the TV screen, whether live or time-shifted, and pull up relevant information or bonus content on the viewer’s second screen. The platform is integrated into smart TVs or Internet-connected set tops, where it has access to traditional linear TV and the Internet. The Samba platform is a smart TV platform that integrates traditional linear broadcast TV with Web features such as social networks, Web video, synchronized content and multi-screen advertising.

Samba TV ‘ at the time known as Flingo ‘ debuted its flagship product, the Samba TV interactive platform, at this year’s CES. Content providers include CollegeHumor, Fitness Magazine, A&E, Showtime and others. Earlier this year, it partnered with TiVo to bring its suite of content apps, collected under the moniker Samba Launchpad, to TiVo’s Premiere line of Internet-connected STBs. It’s behind about 75 of the content apps on Roku, making Samba TV one of the largest app developers on Roku. The company reached a milestone of 30 million devices across 118 countries a few months ago. ‘It’s nice to have a big platform like Sony on board,’ Ashwin Navin, founder and CEO of Samba TV, told us this week. Its apps are on smart TV platforms such as Samsung, Hisense, Haier, LG, Insignia, Vizio the list goes on and on. Samba TV develops connected TV apps for content providers. The company debuted its multi-screen interactive platform during CES earlier this year. Samba TV, formerly Flingo, is a US company that builds apps for connected TV platforms such as smart TVs, net-top boxes and other OTT devices.